
£400 to stop smoking? On Thursday, Radio 4’s Today Programme ran a great story about the £400 bribe – sorry – “incentive” offered to pregnant mums-to-be to persuade them to stop smoking. It seems the fact that smoking during pregnancy is likely to result in an underweight baby with many other health risks also attached is not quite enough. Amazing the power that the offer of a four hundred quid Argos voucher can wield. The study, which was led by […]